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Weekly tips & techniques to help you build your personal brand on LinkedIn
Have you ever followed your favorite influencer or content creator and thought, “How in the world do they put out so much good content? I will never be able to maintain that level of demand!”
This week, we’re going to explore why having a content plan, and...
Most professionals who hire me to build a profitable “expert brand” on LinkedIn list “book paid speaking events” as their number one priority.
It makes sense, given four common products and services in the thought leader business model:
- A book
- High-ticket...
Want to know a potentially damaging secret? I am not too fond of social media. I know…shocking. I’m a personal branding expert who teaches professionals how to build an online following, and I dislike many aspects of social media. I’m a walking contradiction, I recognize this....
